So Powerful It Sells Itself In Other People's Commercials

It's Not Your Fault.ppt

Can't really say it's the clearest and most natural connection I've seen between a campaign message and the brand. But what I can say is this is what all PowerPoint presentation makers out there could and should aspire to. See all of it here and read about the campaign here.

Day One

It's been out for quite some time, I just remembered about it. Phenomenal idea, brilliant execution. Apparently they rolled off the campaign with an edit of a sunrise, filmed with 100 cameras across the U.S. Then did 19 documentaries of real people and their first day of retirement. Watch a little behind-the-scenes below. Case study here, on Droga5's site.

Don't Fuck Me Over

More K-Swiss

Some parts of the Motha' Fuckin' CEO campaign I think I missed the first time I posted it here.

Liar Liar Pants On Fire

The body copy essentially tells Northwest Airlines to fuck off since according to the US Transportation Department, Southwest Airlines had the fewest customer complaints in all air carriers all over the country.

m ss ng p eces

Another cool name & logo I stumbled upon. They're a small creative production company from Brooklyn. Take a look at a short presentation film about the crew.