A Billion-dollar Shave

I really liked these guys ever since they went viral 2012 with their "Our Blades Are Fucking Great" ad, that oh, btw, their CEO wrote (and was also in). Fast forward 4 years, Unilever buys DollarShaveClub for a billion dollars. I hope they don't turn it into one of those bland, brainwashed, impersonal, me-too brands that big corporations like so much.

Fuck Plastic Bottles

Blasted Church Winery

Probably the most well-articulated and laid-back brand positionings a wine maker has ever had. They took their name from an anecdote of a wooden church being dismantled with the help of explosives (to "loosen the screws") and then re-assembled a few miles away. Read more here.

      

Their wines are of course called Cross To Bear, Holy Moly, Nothing Sacred, their small yearly wine festival is The Midnight Service and they also have a retail experience event series dubbed Believe In Cheeses.

Optus Called Ricky Again

Once you're an accomplished stand-up comedian you might wanna try your hand at copywriting as well. I get it.

Standard Features That Actually Come Standard

Sainsbury's Basics Are Refreshingly Honest

Read more about it here.

Dishes

Common Sense In Common Transportation

Throwing chewing-gum in the trash bin is gonna get less chewing-gum on your shoes.

Sit all over the place at rush hour and you might get scolded.

Jump over the tourniquets and you could stumble over a ticket inspector on the platform.

Huddle up to get in and you block the others from getting out.

Block the doors when the train leaves and everyone's gonna arrive late at their destination.

Elbowing out 5 people when you get in isn't gonna make the train leave faster. 

Cuddle up on the escalator and you're basically creating a traffic jam.

Take off your backpack and you won't bother the other passengers. 

Stain the seats now and you risk sitting on a stain next time.

They Use It...

Always Lock Up Your Guns

Home Is In The Air (sequel)

"To Do" Boet Withe Oe French Accént

TeuxDeux is a "designy to-do app" as they dubbed themselves. With a pretty neat name, I might add.

And a neat tagline, I might keep adding. Which I started liking even more when I found out its creator is Swiss. And French-speaking people are the funniest to listen to (when they try) speaking English. Find them here. The app, not the French-speaking people.

Band Of Brands

Droga5's so brilliant every time it's almost boring how brilliant they are. Every time.

Home Is In The Air

A friend was once telling me her new place won't feel like a home until she makes roasted peppers in her new kitchen. Which I totally agreed with since that's probably one of the most familiar childhood smells for a lot of people (in Romania, at least). So yeah, I guess I have a new favorite slogan.

Dollar Shave Club Now With Tazers, Tranquilizer Darts And Free Gifts

The difference between your company's CEO writing ads and Dollar Shave Club's CEO writing ads is that Dollar Shave Club's CEO nails it when he does it.