Generic Surplus

The "Generic Man" in the tag is not a generic man. I mean he might be but actually it's the mother-brand that generated the spin-off which is Generic Surplus. Anyway, neat name for a shoe brand. Or any brand.

Search One And Done

Growin' Up's Tough

Plus I also found a cool radio ad that the stupid YouTube search bar on my dashboard can't seem to be able to pull up. So I'm just gonna give you the transcript. It's called "Roll Call". "Teacher: Maggie Brown / Pupil: Here! / Teacher: John Fox. / Pupil: Here! / Teacher: Moon Topaz Henderson? / Pupil (bored and embarrassed): ..Here.../ Country song: Her name's a bit too creative / And her parents are to blame / Now she's gotta go through life / With a stupid hippie name. / She needs Ragu 'cuz growin' up's tough / Give her Ragu / She's been through enough." Or just go here and listen to it.

Brainy, Flirty & Sporty

Jill & Matt

Dumb Ways To Die

Shoot Your Shelf

Not exactly proper copywriting but I couldn't help myself.

Recipeace

Replacing Luck

One of my favorite slogans, if it was some other company's. Like a stock exchange brokerage firm or some insurance guys or even some dudes teaching poker classes or something. Apparently Suunto also realized it wasn't really doing the job and switched to "Conquer new territory". Which is less memorable or interesting or anything for that matter but at least it makes sense, since they manufacture dive computers, heart rate monitors and outdoor sports instruments.

Sword & Plough

Has a really powerful and noble ring to it. Especially since their business consists of repurposing ex-military materials into civilian goods. Double thumbs up both for the name and for the  idea. Read more about them and the biblical genesis of their name, here. Or watch their Kickstarter video here.

Snikcers Misspellings

Maybe not great copy but still decent copy. What was I gonna do, create a whole new blog just because this is not great? Yeah, maybe. No, probably not.

More about the whole stunt, which is better than the actual copy itself, here.