Band Of Brands

Droga5's so brilliant every time it's almost boring how brilliant they are. Every time.

Secret Fishing Spots

Men. That's Why We Insure Women.

Android Cupcake To KitKat Via Eclair

Not an Android user so I guess I do have somewhat of an excuse for having completely missed this so far. But then again it's so cool, I don't. So I imagine this is the kind of tiny detail that makes people love brands: 1. naming their operating systems after popular sweets and 2. permanently changing that with every update. See a detailed review of each system's features here.

Android 1.0 Astro

Android 1.5 Cupcake

Android 1.6 Donut

Android 2.0 / 2.1 Eclair

Android 2.2 Froyo

Android 2.3 Gingerbread

Android 3 Honeycomb

Android 4.0 Ice Cream Sandwich

Android 4.1 Jellybean

Right now, they got to Android KitKat, a move celebrated and launched via 50 million branded bars. Read the article here. I wonder if they switch to appetizers or something when they get to Z.

We Can Explain

Heard the "Now You Know" slogan some time ago, liked it, never knew who it belonged to, stumbled over it a few days ago, it was Science World, loved it, so dug up some more Science World ads. Found this. Pretty cool example of bringing an idea to life through various media-specific executions.

Day One

It's been out for quite some time, I just remembered about it. Phenomenal idea, brilliant execution. Apparently they rolled off the campaign with an edit of a sunrise, filmed with 100 cameras across the U.S. Then did 19 documentaries of real people and their first day of retirement. Watch a little behind-the-scenes below. Case study here, on Droga5's site.

More K-Swiss

Some parts of the Motha' Fuckin' CEO campaign I think I missed the first time I posted it here.

Recipeace

More Honesty from Newcastle Brown Ale

High 5 Droga 5!

Wellington in a Pint

The Cool Beer Names that Are Pretty Hard to Remember series continues. There's no such series, there's just one previous post about beer names. Anyway, Clemenger BBDO Wellington tried to put their city in a beer. Literally. They got a bunch of ideas from locals and finally made 4 craft beers inspired by the city.

Bye Bye Blanket Man, a tribute to Wellington's well-known nude hobo (he's not that famous), Celia Wade-Brown Ale, named after the city mayor (contains her favorite coffee), Cooked Strait - seaweed smoked over driftwood from New Zealand's South Coast and Kawanka Cable Car Classic - red, like the cable car which inspired the name plus it also contains the leaves along its track.

A short case study of the project, here.

Live Richly

A selection of Citi's Live Richly campaign. And the great response from a fellow competitor.