Optus Called Ricky Again

Once you're an accomplished stand-up comedian you might wanna try your hand at copywriting as well. I get it.

Standard Features That Actually Come Standard

Dishes

They Use It...

Home Is In The Air (sequel)

Dollar Shave Club Now With Tazers, Tranquilizer Darts And Free Gifts

The difference between your company's CEO writing ads and Dollar Shave Club's CEO writing ads is that Dollar Shave Club's CEO nails it when he does it.

Win The Right Way

Even though slightly resembling Louis Vuitton's interpretation of Muhammad Ali's "Dream" from two years ago, this one's just plain better. It's the difference between finding something that sounds cool and trying to make it your own and making something that actually is cool and is your own. 

Adventure Awaits

That's A Freakin' UFO

Make Yourself Small

Asics: Made Of Sport

Thumbs up to Asics for bringing into the spotlight sports that are usually less talked about and doing it in a very real-life, down-to-earth and unglamorous tone of voice. Each sentence is further explained in a series of clips about the featured athletes.

I guess "I am made of all the days you don't see not just the one you do", "I am made of everything to come not just what has been" and "I am made of every hurdle I've cleared not just the ones on the track" are particularly insightful and true for all of us.

 

That Bar Feeling

Siesta

Barnes Twins, Biathletes

Smellcome To Manhood

Be More Dog

Be Happy In Your Mouth

More Than A Princess

Keep On Internetting

Completely missed what it was for the first time I saw it, I guess. Seen it again and decided I like the slogan.

See It Through

Great copy = great poem + brand? Yep.