It's been out for quite some time, I just remembered about it. Phenomenal idea, brilliant execution. Apparently they rolled off the campaign with an edit of a sunrise, filmed with 100 cameras across the U.S. Then did 19 documentaries of real people and their first day of retirement. Watch a little behind-the-scenes below. Case study here, on Droga5's site.
Monday, June 10, 2013
Day One
It's been out for quite some time, I just remembered about it. Phenomenal idea, brilliant execution. Apparently they rolled off the campaign with an edit of a sunrise, filmed with 100 cameras across the U.S. Then did 19 documentaries of real people and their first day of retirement. Watch a little behind-the-scenes below. Case study here, on Droga5's site.
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