Always Lock Up Your Guns

For All Life's Twists And Turns

Coke-sniffing Wankers

:30 Seconds is an advertising-inspired Australian TV series created by the guys at The Monkeys, formerly known as Three Drunk Monkeys. Talking about the campaign for the series, executive director Andrew Denton said: "A series of ads about an advertising agency created by the advertising agency that created the advertising agency the ads are about? This time, the Three Drunk Monkeys have gone too far..."

BTW, I couldn't find the show anywhere online, so if anyone has or will, please drop a link.

Behind "We Try Harder"

Plus a self-referential ad about the first ad and why it worked.

And the competition's reply.

Give It A Quick Try

We Build Things To Last

Science of Sexuality

New favorite slogan.

Timberland

Aspirina & Cafiaspirina

Positive & Negative

Don't Fuck Me Over

Liar Liar Pants On Fire

The body copy essentially tells Northwest Airlines to fuck off since according to the US Transportation Department, Southwest Airlines had the fewest customer complaints in all air carriers all over the country.

Shoot Your Shelf

Not exactly proper copywriting but I couldn't help myself.

Tesco Finest

Shut The Fuck Up

I strongly doubt this was ever endorsed by Southwest Airlines but then again it does its job without having to be.

It's Time to Fly

Xixi Electrico

Relax, It's Holiday Inn

As far as I know the story goes Holiday Inn realized a lot of people were "borrowing" towels after staying at their hotels. So they used it in a campaign. And later, in a book cover.

You Don't Have To Be Your Mother

Circle of Life

Beautiful insight & equally great craft (I know, I just said that two posts ago - but really, it's just happening again) from Grey Amsterdam.