AAAA Autorepairs

Another good one from this year's Cannes Festival.

This Is Your Life

Even though this is not what would traditionally be regarded as copywriting, I think it especially helps not to always judge copywriting in terms of what it traditionally should be. Holstee is a clothing and lifestyle start-up founded by three friends around some common ideas about what they wanted to do. What came to be known as The Holstee Manifesto was actually their mission statement, written in tidy typo on a poster. Apparently it became one of their best selling products. One of the guys said the reason the manifesto was shared 500,000 times and viewed over 60,000,000 times on the Internet is probably people's hunger for genuine values. And I think that goes for copywriting in general - the more genuine it is, the more meaningful it can become.

P.S. Note to self: my favorite part is probably the phrase saying life is about the people you meet and the things you create with them. I'll try to remember it.

P.S.S. Below, the video version:

Motha' Fuckin' CEO

One of the best pieces of branded entertainment in recent years, and definitely my favorite character extension in an advertising campaign. Think I actually like the campaign better than the series.

Triple Filtered Like 60's French Movies

Stella 4% is triple filtered, hence very smooth. As smooth as French 60's movies. Mother London imagined what the 60's versions of 3 contemporary movies would look like. Die Hard turned into Dial Hard (read with a mute "h" & puckered lips), 8 Miles became 8 Kilomètres and some other movie I can't remember the name of turned into 24 Heures.

Love Distance

Simple, profound and with a brilliant ending.

Susan Glenn

Yeah, I know it's not really news but I was just talking about her in the previous post and then realized I hadn't posted it here.

Approved by Yiayia

Every time I decide I have a new favorite slogan, I decide I have a newer favorite slogan. So I guess right now it's "Approved by Yiayia". So long, Fear No Susan Glenn.

The Light Is Your True Friend

And so ends our Thai mini-series. Enjoy.

Peppermint Field Gel

Sometimes you submit your first set of funny situations to your creative director and then your second and then your third. And then you start thinking about weird awesome shit and you get this.

Don't Jump!

Thai ads are special. And fucked-up, for the most part. That's the reason I'll be posting more soon. And since great copy is often about the script, not just the words, get ready for a Thai mini-series.

Live Unbuttoned

One of my favorite slogans. The ad is bit too stereotypical and "oh-they're-so-young-and-sexy-and-spontaneous" for my taste, but then again, they tend to do that with jeans campaigns.

Jackie Moon for Bud Light

It doesn't really make me wanna grab a Bud but then again, it sorta does.

Time For a New Job

Damn Boots

Probably the best musical ad I know.

Xixi No Banho

It was about time I posted some foreign language copy. Here's a great first example. Funny and maybe more importantly, brilliantly strategic.