Optus Called Ricky Again

Once you're an accomplished stand-up comedian you might wanna try your hand at copywriting as well. I get it.

Standard Features That Actually Come Standard

Sainsbury's Basics Are Refreshingly Honest

Read more about it here.

Dishes

Common Sense In Common Transportation

Throwing chewing-gum in the trash bin is gonna get less chewing-gum on your shoes.

Sit all over the place at rush hour and you might get scolded.

Jump over the tourniquets and you could stumble over a ticket inspector on the platform.

Huddle up to get in and you block the others from getting out.

Block the doors when the train leaves and everyone's gonna arrive late at their destination.

Elbowing out 5 people when you get in isn't gonna make the train leave faster. 

Cuddle up on the escalator and you're basically creating a traffic jam.

Take off your backpack and you won't bother the other passengers. 

Stain the seats now and you risk sitting on a stain next time.

They Use It...

Always Lock Up Your Guns

Home Is In The Air (sequel)

"To Do" Boet Withe Oe French Accént

TeuxDeux is a "designy to-do app" as they dubbed themselves. With a pretty neat name, I might add.

And a neat tagline, I might keep adding. Which I started liking even more when I found out its creator is Swiss. And French-speaking people are the funniest to listen to (when they try) speaking English. Find them here. The app, not the French-speaking people.

Band Of Brands

Droga5's so brilliant every time it's almost boring how brilliant they are. Every time.

Home Is In The Air

A friend was once telling me her new place won't feel like a home until she makes roasted peppers in her new kitchen. Which I totally agreed with since that's probably one of the most familiar childhood smells for a lot of people (in Romania, at least). So yeah, I guess I have a new favorite slogan.

Dollar Shave Club Now With Tazers, Tranquilizer Darts And Free Gifts

The difference between your company's CEO writing ads and Dollar Shave Club's CEO writing ads is that Dollar Shave Club's CEO nails it when he does it.

Win The Right Way

Even though slightly resembling Louis Vuitton's interpretation of Muhammad Ali's "Dream" from two years ago, this one's just plain better. It's the difference between finding something that sounds cool and trying to make it your own and making something that actually is cool and is your own. 

New Mini Attempts To Drive Up Building

We Drink All We Can

Slogan of the year in 1965, in the US (according to adslogans.co.uk). And one of the best beer slogans so far.