Dumb Ways To Die

Shoot Your Shelf

Not exactly proper copywriting but I couldn't help myself.

Recipeace

Replacing Luck

One of my favorite slogans, if it was some other company's. Like a stock exchange brokerage firm or some insurance guys or even some dudes teaching poker classes or something. Apparently Suunto also realized it wasn't really doing the job and switched to "Conquer new territory". Which is less memorable or interesting or anything for that matter but at least it makes sense, since they manufacture dive computers, heart rate monitors and outdoor sports instruments.

Sword & Plough

Has a really powerful and noble ring to it. Especially since their business consists of repurposing ex-military materials into civilian goods. Double thumbs up both for the name and for the  idea. Read more about them and the biblical genesis of their name, here. Or watch their Kickstarter video here.

Snikcers Misspellings

Maybe not great copy but still decent copy. What was I gonna do, create a whole new blog just because this is not great? Yeah, maybe. No, probably not.

More about the whole stunt, which is better than the actual copy itself, here.

Enjoyneering

Like "enjoyneering" better than "autoemocion". Also, this is how cabs should work. At least every now and then.

Say It With A Bed

My first reaction was "Aww, cute." And then I could only think of stuff like "Please clean up the bath tub after using it." or "I have herpes. Since last week you have it too." or "I'm pregnant." or "I'm pregnant. I don't think it's yours." But sick thoughts aside, I like the sound of "say it with a bed". No puns, no double entendres, no rhymes. Just quirky and warm. And maybe also a little risky.

You Don't Always Die From Tobacco

The Replacers

When you're black and talk like this black guy you could probably say pretty much anything and be funny. A good script also tends to help.

Believe in Your Smelf

I was sure I'd already posted this but I guess I hadn't. Or who knows? Not like anyone's counting.

Soap Bar You've Been Smelling For

And Even More Honesty from Newcastle Brown Ale

Share some honesty here.

More Honesty from Newcastle Brown Ale

High 5 Droga 5!

The Now Network

Good name.