One School At A Time

Be More Dog

Be Happy In Your Mouth

Blabla Cookies

Neat student branding & packaging project. Not really sure they had the best explanation for the name (corporate employees who chit chat during coffee breaks because they're generally not allowed to talk the rest of the day) but luckily when you eat and talk everything you say sounds like a generally indefinite blah blah so it also makes sense without the explanation. Behance project page, here.

Airblaster's Ninja Suit

I'm liking the product, I'm liking the name, I'm liking the packaging concept, not so crazy about the packaging execution.

Available on their website www.myairblaster.com. 

Lust Objectified

It's been quite some time since I've last seen a slogan that 1. does the product such great justice and 2. makes you wanna buy those things even if it were just for display purposes. Inez is a 24-karat gold plated vibrator that you can buy for $13,500. Underneath, Yva is a "pleasure object" available for $2,180 while Olga is up for purchase at only $1,790. You can get the Earl plug for a mere $1,190. Not really sure why they almost all have women's names, especially since this is apparently a luxury edition of pleasure objects for both sexes. More pics and details here. Yes, they are Swedish.

More Than A Princess

Toys For Future Engineers

A brilliantly disruptive ad for a brilliantly disruptive product: toys meant to inspire the future generations of female engineers. High five, Goldie Blox.

Irish True

Sinapseria

New courier services provider in Bucharest and a neat name to go with it. Check 'em out over here.

Men. That's Why We Insure Women.

When It's More Than A Scream

Keep On Internetting

Completely missed what it was for the first time I saw it, I guess. Seen it again and decided I like the slogan.

See It Through

Great copy = great poem + brand? Yep.

Made In The Future

Slogan of the month, at least. Shapeways is a business giving people the opportunity to bring their 3D prints to life and sell them online. Check them out here.

Mamma Mia Alka Seltzer

Are You Klaus-Heidi?

Change Your Name To Gerolsteiner campaign (see it here) + Win Nick's Life campaign (here) = Are You Klaus-Heidi campaign. Even so, Klaus-Heidi sounds pretty good.

Made From Cool

The last thing you should do if you wanna be cool is talk about how you're being cool. Unless you got Christopher Walken. Then, you're fine.

Make Time For Living

What's the point in making your house snuggly if you don't actually enjoy it?

Rocket Fuel & Zero Degree Tea

Both available at Rocket Coffeebar in Bangkok, next time you're there. More about the place and the beverages, here.

Achoo

www.my-achoo.com

Beartime Stories

Not generally a huge fan of puns but this one's actually warm and cute. 

Embarrassed

Ran into Hollie McNish while browsing through this year's Cannes Lions radio winners. Ogilvy & Mather London commissioned her to write spoken poetry for Dove. She did an amazing job but unfortunately finding the ad is turning to be quite a hassle. In case I don't find it, here's why she's UK's slam poetry champion. Could easily turn into a beautiful pro breastfeed in public places campaign backed by the right endorsers.

 

You Brush With A Toothbrush But You Brrrrush With Broxodent

Android Cupcake To KitKat Via Eclair

Not an Android user so I guess I do have somewhat of an excuse for having completely missed this so far. But then again it's so cool, I don't. So I imagine this is the kind of tiny detail that makes people love brands: 1. naming their operating systems after popular sweets and 2. permanently changing that with every update. See a detailed review of each system's features here.

Android 1.0 Astro

Android 1.5 Cupcake

Android 1.6 Donut

Android 2.0 / 2.1 Eclair

Android 2.2 Froyo

Android 2.3 Gingerbread

Android 3 Honeycomb

Android 4.0 Ice Cream Sandwich

Android 4.1 Jellybean

Right now, they got to Android KitKat, a move celebrated and launched via 50 million branded bars. Read the article here. I wonder if they switch to appetizers or something when they get to Z.

Behind "We Try Harder"

Plus a self-referential ad about the first ad and why it worked.

And the competition's reply.

Give It A Quick Try

We Build Things To Last

A Little Bit Is A Lot

We Can Explain

Heard the "Now You Know" slogan some time ago, liked it, never knew who it belonged to, stumbled over it a few days ago, it was Science World, loved it, so dug up some more Science World ads. Found this. Pretty cool example of bringing an idea to life through various media-specific executions.