Pretuned by German Engineers

The Publican

Ran across these by accident. The bartender/pub-owner-bartender is definitely a character that beer campaigns could have leveraged more. It's actually a bit surprising they haven't. Anyway, Rosso looks like the kind of guy you'd like to have a beer with. Get some of that pub wisdom straight from the source. Cheers, mate!

Men Look Much Better in Slow Motion

It would've been a cool ad without the opera-rewrite voice-over, it's a great one with it. Also, the slogan seems to be bound to become a classic.

The Counter Counterfeit Commission

I like the Counter Counterfeit Commission so much, I wanna take it behind the school and get it pregnant (paraphrasing Tracy Jordan). Actually I'm using it as a user name for this blog, but you can't see that 'cause it just shows up on the log-in dashboard. And I deactivated the "show to the public" feature or whatever that is. Anyway, hands down one of my favorite automotive campaigns.

Clicking Frenzy

World's most awesome web banner. Check it out, it's worth it. But don't click above, it's just a pic. I couldn't embed it so click here for the most incredible experience of trigger-happy clicking.

One-second Commercials

Miller High Life bought one-second slots to air their commercials during the 2009 Superbowl. I'm not sure if the 30-seconds intro commercial also aired during the Superbowl. I'm guessing no, since that would have been the opposite of the whole point. Also, "football-shaped salami" is probably my favorite one-second ad ever.

Zuji Beans

"Helping holidays happen" is probably the most honest travel-related slogan I've heard. And as the clip points it out, it's pretty neat to get people to pay for your ads - even if the ads are edible.

Man Laws

No Nonsense

Classic TV ad series plus a selection of whatever else I could find. Kind of in the same line of Newcastle Brown Ale.

Help I Have a Headache

Working on some pharma stuff at the moment and we were planning to rename some medications according to real phrases people use to talk about specific health issues. Runningnose and Ihaveheartburn and things like that. Sure enough, somebody else did it so we had to fall out of love with the idea. Pearlfisher did a great job redesigning Help Remedies products.

And Droga5 did an even more amazing job with their Help, I Want to Save a Life project. Take a look at the campaign clip below.

Nothing Soft Gets In

For quite a long time, I've had a soft spot for copywriting that doesn't necessarily rhyme or use any pretentious literary devices. "Everything Counts" from two posts ago was simple, insightful and real. "Nothing Soft Gets In" is simple, insightful and beautifully executed.

Beware of Things Made in October

Sorry for the intro, but all the other versions on YouTube were really crappy quality.

Everything Counts

It doesn't sound like great copywriting but then again great copywriting is not just about what something sounds like. Everything you do actually counts in terms of exercising. It's incredibly true and that's why I think it's great. 

Will Ferrell Will Do Anything to Get You to Vote

I'm starting to think I'll post anything as long as it has Will Ferrell in it. I'm curious if he actually did anything for anyone. I'm doing a search right now. Update, no time to do the search anymore.

The Last Place You Want To Go

I always have second thoughts about campaign ideas that can turn out mischievous at any point. I just feel bad and usually think a campaign opportunity shouldn't be wasted on saying mean stuff. I guess I'm just going soft and it's not ok. Here's a pretty ballsy (and insightful) campaign that actually made it through.

Happy Inside

Thumbs up for the slogan, double thumbs up for the insight. If you want to take a look at the making-of, it's right here:

Most Valuable Puppets

There's a whole series, just search for Nike MVPuppets on YouTube. But this is kind of the funniest bit, so don't bother.

Manly Mom

Search Engine for the Real World

Part of a real-life-quest-game campaign made by W+K. Watch the two of the winners tell their story below.