Help I Have a Headache

Working on some pharma stuff at the moment and we were planning to rename some medications according to real phrases people use to talk about specific health issues. Runningnose and Ihaveheartburn and things like that. Sure enough, somebody else did it so we had to fall out of love with the idea. Pearlfisher did a great job redesigning Help Remedies products.

And Droga5 did an even more amazing job with their Help, I Want to Save a Life project. Take a look at the campaign clip below.