Rapping the Safety Instructions

Shut The Fuck Up

I strongly doubt this was ever endorsed by Southwest Airlines but then again it does its job without having to be.

Count On Kobe

I really like copy that sort of flirts with rhyming, doesn't actually do it and still eventually manages to get you in a certain state.

Couple Up to Buckle Up

Henri, the Existential Cat

I don't care if or how many times this has been done before, I have to do one of these at one point: non-native French speakers trying to sound French reading a voice-over. Awesome.

Team of Highly Trained Monkeys

Turning a server error into a piece of branding.

It's Time to Fly

Jordan vs Newton

Happy Chrismahanukwanzakah!

Wellington in a Pint

The Cool Beer Names that Are Pretty Hard to Remember series continues. There's no such series, there's just one previous post about beer names. Anyway, Clemenger BBDO Wellington tried to put their city in a beer. Literally. They got a bunch of ideas from locals and finally made 4 craft beers inspired by the city.

Bye Bye Blanket Man, a tribute to Wellington's well-known nude hobo (he's not that famous), Celia Wade-Brown Ale, named after the city mayor (contains her favorite coffee), Cooked Strait - seaweed smoked over driftwood from New Zealand's South Coast and Kawanka Cable Car Classic - red, like the cable car which inspired the name plus it also contains the leaves along its track.

A short case study of the project, here.

Xixi Electrico

Plain Will Never Be The Same

Relax, It's Holiday Inn

As far as I know the story goes Holiday Inn realized a lot of people were "borrowing" towels after staying at their hotels. So they used it in a campaign. And later, in a book cover.

Live Richly

A selection of Citi's Live Richly campaign. And the great response from a fellow competitor.

A Pack of Contradictions