It's Time to Fly

Jordan vs Newton

Happy Chrismahanukwanzakah!

Wellington in a Pint

The Cool Beer Names that Are Pretty Hard to Remember series continues. There's no such series, there's just one previous post about beer names. Anyway, Clemenger BBDO Wellington tried to put their city in a beer. Literally. They got a bunch of ideas from locals and finally made 4 craft beers inspired by the city.

Bye Bye Blanket Man, a tribute to Wellington's well-known nude hobo (he's not that famous), Celia Wade-Brown Ale, named after the city mayor (contains her favorite coffee), Cooked Strait - seaweed smoked over driftwood from New Zealand's South Coast and Kawanka Cable Car Classic - red, like the cable car which inspired the name plus it also contains the leaves along its track.

A short case study of the project, here.

Xixi Electrico

Plain Will Never Be The Same

Relax, It's Holiday Inn

As far as I know the story goes Holiday Inn realized a lot of people were "borrowing" towels after staying at their hotels. So they used it in a campaign. And later, in a book cover.

Live Richly

A selection of Citi's Live Richly campaign. And the great response from a fellow competitor.

A Pack of Contradictions

Please Stop In

Hands down, best piece of gas company advertising ever. Probably from the best gas company ever. More of their ads to follow soon. Oh, and this was done IN THE FUCKING SIXTIES.

Pioneers

I was watching it knowing it might give me a few goose bumps and therefore was kind of trying to resist. But it still gave me a few goose bumps.

You Don't Have To Be Your Mother

Schneider Forgiveness

Warp Speed Rabbit

Find Your Greatness Series

After mostly talking about highly acclaimed athletes Nike realizes it's not all about highly acclaimed athletes. Nevertheless, big round of applause.

Farmer

Leaving the final claim out would have probably made it cleaner. But otherwise, a pretty good one.

Circle of Life

Beautiful insight & equally great craft (I know, I just said that two posts ago - but really, it's just happening again) from Grey Amsterdam.