Behind "We Try Harder"

Plus a self-referential ad about the first ad and why it worked.

And the competition's reply.

Give It A Quick Try

We Build Things To Last

A Little Bit Is A Lot

We Can Explain

Heard the "Now You Know" slogan some time ago, liked it, never knew who it belonged to, stumbled over it a few days ago, it was Science World, loved it, so dug up some more Science World ads. Found this. Pretty cool example of bringing an idea to life through various media-specific executions.

Science of Sexuality

New favorite slogan.

Timberland

Aspirina & Cafiaspirina

Positive & Negative

Ragu Shoes

Posted the series some time ago but somehow I missed this one. So true and (hence) so good.