H'okay

I was genuinely excited about watching them for like the 38th time when I posted them here. A goal all copy should strive for, if may I suggest.

Tesco Finest

DSLR No Idea

I just love a great insight-driven campaign when I see one. Awesome typology work. And because they each have names, here you go:

.

Bold Choice

The speech makes sense. But for some reason I'm not buying it coming from Jim Beam.

Freshershist

Smart Meets Entertaining

Rapping the Safety Instructions

Shut The Fuck Up

I strongly doubt this was ever endorsed by Southwest Airlines but then again it does its job without having to be.

Count On Kobe

I really like copy that sort of flirts with rhyming, doesn't actually do it and still eventually manages to get you in a certain state.

Couple Up to Buckle Up

Henri, the Existential Cat

I don't care if or how many times this has been done before, I have to do one of these at one point: non-native French speakers trying to sound French reading a voice-over. Awesome.

Team of Highly Trained Monkeys

Turning a server error into a piece of branding.