I really liked these guys ever since they went viral 2012 with their "Our Blades Are Fucking Great" ad, that oh, btw, their CEO wrote (and was also in). Fast forward 4 years, Unilever buys DollarShaveClub for a billion dollars. I hope they don't turn it into one of those bland, brainwashed, impersonal, me-too brands that big corporations like so much.